The 11 Beauty Trends You’re Going to See Everywhere in 2020

The 11 beauty trends you’re going to see everywhere in 2020 - page 15

Congratulations! We finally made it to 2020. A toast of Champers all around. If all the end-of-decade recaps have proved anything, so much has happened for us to get here. I mean, our hair alone has had quite the questionable journey: side bangs, the pouf, hair doughnuts, the 100-layers challenge (no? just me?). And that doesn’t even cover contouring, our unicorn-everything phase, and all the crazy stuff that happened to our eyebrows in 2017.

But the last decade also brought real progress in the way our culture views beauty. Makeup became inclusive. Advertising more accurately reflected the women we see in the mirror. The runway stopped pushing one-size-fits-all trends and embraced models’ individuality. We saw curls in all their glory. Skin that wasn’t airbrushed. Hello, we got Fenty Beauty. And if a brand tried to uphold an outdated status quo, well, we let them hear our thoughts about it on social media.

Let’s take that energy into the new decade and kick things off right. Consider this list of 2020 beauty trends a place to start. We looked to experts and trend reports to get a lowdown on the beauty trends that are predicted to be a hit this year. Will you regret them in 11 years? Who’s to say? At least you’ll have the memories.

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Gemstone Eyes

Call it the Euphoria effect, but inventive takes on eyeliner and rhinestones—lots of rhinestones—were all over the spring 2020 runways. Models at Pyer Moss had ruby red crystals all over their lids and around their eyes, while Pat McGrath (who inarguably paved the way for self-expressive makeup to become mainstream) created brightly colored eye looks with decals at Marc Jacobs. Off the catwalk expect to see more subtle variations, like these cool confetti eyes on model Salem Mitchell, or ease your way in with stick-on rhinestones on the inner corners of your eyes.

Crystal Nails

Searches for “Swarovski crystal nails” are up 128% on Pinterest, and it’s not hard to see why. Who wouldn’t want to look down and see little disco parties on their nails? There’s the option of going to a salon to have them delicately place crystals in a line along your cuticles or tips, but you can also go the DIY route with a chunky glitter polish like nail artist Hang Nguyen did here with Orosa Beauty’s Prism.

Knotted Headbands

If 2019 was the year of the padded headband, 2020 will be all about knotted ones. Not only were they all over the runways (like here at the Alice + Olivia spring show), but you also couldn’t walk two steps without seeing someone wearing Lele Sadoughi in the crowd. Our favorite places to shop for them? Shopbop and Urban Outfitters have a ton of fun styles, but don’t sleep on Etsy, where you can find interesting (and affordable) designs no one else will have.


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